移动通信2016，Vol.40Issue(19)：19-22,4.DOI:10.3969/j.issn.1006-1010.2016.19.004
消费者在运营商电子渠道的支付行为研究
Study on Payment Behavior of Consumers in the Electronic Channel of Operators
王春1
作者信息
- 1. 中国移动通信集团广东有限公司，广东 广州 510000
- 折叠
摘要
Abstract
To analyze payment behavior of consumers in operator’s e-commerce, using research data, this paper analyzed relevant factors inlfuencing consumers’ online payment on shopping terminals, such as customer source, use habit, terminal characteristics, and the characteristics of consumers using online payment, ifnally, what initiatives to take to change consumer habits, thus providing support to increase online payment proportion and delivery rate.关键词
电信运营商/电子渠道/在线支付Key words
telecom operators/e-commerce/online payment分类
管理科学引用本文复制引用
王春..消费者在运营商电子渠道的支付行为研究[J].移动通信,2016,40(19):19-22,4.
