安徽农业科学2016，Vol.44Issue(30)：198-199,2.
电子商务环境下畜产品品牌策略
Brand Strategy of Animal Products under the Environment of E-commerce
严红梅1
作者信息
- 1. 延边大学农学院农林经济管理系，吉林延吉133002
- 折叠
摘要
Abstract
Brand strategy of animal products marketing company under the environment of e-commerce was analyzed from the aspects of emo-tion and rational cognition of consumers.From the aspect of rational cognition of consumers, the risk of purchasing animal products on the inter-net was greater than the traditional environment due to the characteristics of internet and animal products .Therefore, it is particularly critical for animal products enterprises to reduce the perceived risk of consumers through establishing brand trust of animal products .From the aspect of con-sumers’ emotion, animal products enterprises made consumers continue to like their animal products brands through obtaining consumers ’ animal products brand identity and brand satisfaction, and enhanced consumers’ brand loyalty.关键词
电子商务环境/品牌信任/品牌认同/品牌满意Key words
Environment of e-commerce/Brand trust/Brand identity/Brand satisfaction分类
农业科技引用本文复制引用
严红梅..电子商务环境下畜产品品牌策略[J].安徽农业科学,2016,44(30):198-199,2.
