巢湖学院学报2016，Vol.18Issue(5)：144-149,6.
项目教学法在《旅游市场营销》教学中的应用研究
THE RESEARCH ON APPLICATION OF THE PROJECT-BASED TEACHING METHOD TO TOURISM MARKETING
摘要
Abstract
Project-based teaching method is novel, centering on the students, taking the project as a carrier and adopting group work as the organizational form, whose purpose is to train students’ ability and quality. Applying the project-based teaching method to Tourism Marketing is a new attempt for the new teaching methods, stressing the need to strengthen the training of teachers and school -enterprise cooperation and strengthening students’ participation and the application of“ Internet plus” technology in teaching.关键词
《旅游市场营销》/项目教学法/实践能力Key words
Tourism marketing/project-based teaching/practical ability分类
管理科学引用本文复制引用
朱学同,陈恩虎..项目教学法在《旅游市场营销》教学中的应用研究[J].巢湖学院学报,2016,18(5):144-149,6.基金项目
安徽省省级质量工程酒店管理特色专业项目（项目编号2015tszy027) （）
安徽省省级教学研究项目（项目编号:2014jyxm333) （）
巢湖学院校级质量工程项目（项目编号:ch15kcjgxm09) （）
