重庆工商大学学报（社会科学版）2016，Vol.33Issue(6)：63-68,6.DOI:10.3969/j.issn.1672-0598.2016.06.010
传统期刊媒体的转型诊断：以时尚传媒集团为例
Transition Diagnosis of Traditional Periodical Media-A Case Study on Trends Media Group
摘要
Abstract
In order to explore the transformation process and current situation of China’s traditional periodical media,by taking one of China’s traditional media,the media pioneer in the transformation of the traditional media,the Trends Media Group,as a case stud-y,this paper finds that Trends Media Group takes media integration as the main way in the process of transition by integrating the quali-ty content resources of traditional media into the platform advantage of new media,and by actively implementing the strategy of integra-tion of diversified industries so that it successfully achieves cross-border business goal.The Trends Media Group has made great a-chievements in the transformation process,but there are still some problems,which can provide a reference for other Chinese periodi-cals media transformation and which reveal that the current situation of China’s traditional periodical media in the transition is still in exploration.关键词
时尚传媒集团/新媒体/媒体转型/媒介融合/产业融合/信息服务Key words
Trends Media Group/new media/media transformation/media integration/industrial integration/information service分类
社会科学引用本文复制引用
杨石华..传统期刊媒体的转型诊断：以时尚传媒集团为例[J].重庆工商大学学报（社会科学版）,2016,33(6):63-68,6.
