摘要
Abstract
Cultural confidence is the confidence of more fundamental, extensive and profound. This paper shows how to design Nanjing Wanda Mal surrounding culture confidence, culture excavation, culture implantation, commercial activities integration, Zeitgeist etc. In the meantime, this paper demonstrates that Wanda Mal is an innovation design based on culture confidence. From the reestablishment of ethnic cultural confidence, Wanda is searching a development mode for the world fusion. What’s more, Wanda is wiling to create a Chinese Ethnic Brand with worldwide influence.关键词
万达茂/文化自信/文化自觉Key words
Wanda Mal/Cultural Confidence/Cultural Consciousness
