情报杂志2016，Vol.35Issue(11)：93-98,65,7.DOI:10.3969/j.issn.1002-1965.2016.11.018
我国网红现象的发展历程、特征分析与治理对策
The Development History,Feature Analysis and Governance Countermeasures of Instant Online Celebrities in China
摘要
Abstract
Purpose/Significance] With the rise of new generation of instant online celebrities such as Papi Jiang, instant online celebri-ties completely took the"altar" in 2016. Though previously has been in the margins of society, this phenomenon has become the focus of heated debate, and the instant online celebrities economy thereafter has a huge market prospects, in addition, the"barbaric growth" of in-stant online celebrities has brought new challenges for the effective Internet governance in China. It is significant to study the development process and conduct multi-dimensional analysis of the instant online celebrities phenomenon as well as present recommendations for the in-stant online celebrities governance thus to achieve "good governance" of the instant online celebrities and promote social development. [ Method/Process] This paper explores the incubation platform, the identity of image, content communication, fan features and evolution model of instant online celebrities via content analysis, and analysis on irregularities of instant online celebrities is conducted using case study method. [ Result/Conclusion] The study finally sums up four major trends in the future development of instant online celebrities, and proposes countermeasures on the governance of instant online celebrities from perspectives of instant online celebrities themselves, live broadcasting platform, people, society and government.关键词
网红/演变路径/变现模式/治理对策Key words
instant online celebrities/evolution path/realization mode/governance countermeasure引用本文复制引用
沈霄,王国华,杨腾飞,钟声扬..我国网红现象的发展历程、特征分析与治理对策[J].情报杂志,2016,35(11):93-98,65,7.基金项目
国家社会科学基金重大项目“国家政治安全视角下的互联网虚拟社会风险治理研究”(编号:11&ZD033)阶段性成果。 （编号:11&ZD033）
