中国药业2016，Vol.25Issue(22)：5-7,8,4.
中药材电子商务发展现状及应对措施探讨
Development Status and Countermeasures of Chinese Herbal Medicine E-Commerce
郑丽君 1莫颖宁2
作者信息
- 1. 山东中医药大学，山东 济南 250355
- 2. 山东中医药大学药学院，山东 济南 250355
- 折叠
摘要
Abstract
Objective To understand the status of development of Chinese herbal medicine e-commerce and to put forward countermea-sures. Methods Literature research,survey visits,and content analysis methods were adopted with references of laws and regulations to summarize and analyze the current literature of Chinese herbal medicine e-commerce. Results and Conclusion At present,there are many problems in the development of Chinese herbal medicine e-commerce,including the imperfect construction of trading platform and brand system,the difficulty of supervision,the low degree of scale of production and cultivation,the backwardness of logistics system,short-age of capital investment and talent and lack of market circulation standard. Policy support,the establishment of the system,the introduction of talent,increase investment and other aspects are to be improved to make the Chinese herbal medicine market bigger and stronger.关键词
中药材/问题/电子商务/策略Key words
Chinese herbal medicine/problems/e-commerce/strategy分类
管理科学引用本文复制引用
郑丽君,莫颖宁..中药材电子商务发展现状及应对措施探讨[J].中国药业,2016,25(22):5-7,8,4.
