中国中医药图书情报杂志2016，Vol.40Issue(6)：36-40,5.DOI:10.3969/j.issn.2095-5707.2016.06.009
移动阅读环境下高校图书馆阅读推广策略研究
Research on the Reading Promotion Strategy of Libraries in Colleges and Universities in the Mobile Reading Environment
王淼 1王洪禄 1牛国强 1刘阔1
作者信息
- 1. 天津中医药大学图书馆，天津 300193
- 折叠
摘要
Abstract
With the rapid growth of China's mobile Internet users, mobile reading is becoming a mainstream way of reading. Libraries of colleges and universities are faced with the challenges of new reading promotion from users and the new technology. Aiming at the problems appearing in the process of reading promotion, including the lack of awareness of the targets, the limited observation means of the activity effects, and the neglecting of four kinds of major concerns and service demands in the promotional activities, this article re-combed the purpose and direction of reading promotion, conducted case analysis on typical reading promotion activities, and put forward several operational strategies for reading promotion in the mobile reading environment.关键词
移动阅读/高校图书馆/阅读推广Key words
mobile reading/libraries in colleges and universities/reading promotion分类
社会科学引用本文复制引用
王淼,王洪禄,牛国强,刘阔..移动阅读环境下高校图书馆阅读推广策略研究[J].中国中医药图书情报杂志,2016,40(6):36-40,5.
