中国标准化Issue(15)：74-77,4.DOI:10.3969/j.issn.1002-5944.2016.08.008
政府主导型品牌评选的市场认可程度研究--安徽省品牌建设效果实证分析
Research on the Market Acceptance Degree of the Government-oriented Brand Appraisal--Empirical Analysis of Brand Building Effect in Anhui
摘要
Abstract
In order to understand the difference between government-oriented product brand and consumer cognition, this article, taking “Anhui Famous Product (Tea) as an example, verifies the conformance of government accessed product brand and market cognitive brand, draws a conclusion and gives advises thorough investigating the consumers’ evaluation for the tea of famous brands in visibility, reputation, recognition, consumption ratio and famous brand quantity.关键词
产品品牌/茶叶/知名度/消费者认知Key words
product brand/tea/visibility/consumer cognition引用本文复制引用
曹静,耿天霖,祝小艳..政府主导型品牌评选的市场认可程度研究--安徽省品牌建设效果实证分析[J].中国标准化,2016,(15):74-77,4.
