中国人口·资源与环境2016，Vol.26Issue(11)：98-105,8.DOI:10.3969/j.issn.1002-2104.2016.11.013
可持续交通消费的接受和使用行为研究——基于上海市汽车共享的调查
Acceptance and use behavior of sustainable transport:based on a survey of carsharing in Shanghai
摘要
Abstract
Carsharing is emerging sustainable transport in China, and consumer's acceptance and use behavior are worthy of research.Based on UTAUT2 extended model and a survey in Shanghai, we found that price value had the greatest effect on behavior intention, followed by hedonic motivations, effort expectancy, performance expectancy and facilitating conditions, while social influence had no significant effect on behavior intention.Behavioral intention and facilitating conditions had asignificantly positive effect on use behavior, while the impact of facilitating conditions on use behavior was stronger.Furthermore, individual differences-namely, having a private car or not, experience using tailored taxi service and marital status-were hypothesized to moderate the effects on behavioral intention and use behavior.The effect of performance expectancy on behavioral intention was moderated by whether had a private car, experience and marital status, while moderation effect was stronger within unmarried people who had no private car and no experience using tailored taxi service.The effect of price value on behavioral intention was moderated by marital status, and the unmarried people were impacted stronger.The effect of facilitating conditions on behavioral intention was moderated by whether had a private car, and moderation effect was stronger within people who had no private car.The effect of facilitating conditions on use behavior was moderated by whether had a private car, and moderation effect was stronger within people who had no private car.The effect of behavioral intention on use behavior was moderated by experience, moderation effect was stronger to people without experience.In the end, suggestion was put forward that those carsharing organizations should layout service network in advance, expand the membership, and strengthen publicity of its lower cost comparing with having a private car and the lifestyle of carsharing, to get the niche market.关键词
可持续交通消费/汽车共享/UTAUT2模型/使用行为Key words
sustainable transport consumption/carsharing/UTAUT2 extended model/use behavior分类
管理科学引用本文复制引用
兰静,诸大建..可持续交通消费的接受和使用行为研究——基于上海市汽车共享的调查[J].中国人口·资源与环境,2016,26(11):98-105,8.基金项目
国家自然科学基金面上项目"基于稳态经济理论的低碳竞争力研究"(编号:71173157) （编号:71173157）
国家社会科学基金项目"中国低碳发展的评价指标研究"(编号:11AZD102).可持续交通消费的接受和使用行为研究 （编号:11AZD102）
