中国人口·资源与环境2016，Vol.26Issue(11)：139-149,11.DOI:10.3969/j.issn.1002-2104.2016.11.018
农村食品安全消费态度、意愿与行为的差异研究
Study on the differences of consumer attitudes, intentions and behaviors of rural food safety
摘要
Abstract
At this stage, China's food security situation is not optimistic, through summerizing the frequent occurrence of food safety incidents, it is found that the food safety problem is not only attributed to food producers, suppliers, or other relevant government departments.Besides, food consumers also play an important role in the formation and control of food safety, and the difference in consumers' food safety attitudes and behaviors has a significant influence on the behavior choice of food firms and government departments.Most of the existing research analyzes the factors that affect consumesr' food safety attitudes and behaviors and ignore this phenomenon.In this paper, based on the empirical survey data of 500 villages in 20 procinces in China, and the introduction of spatial analysis, the global Moran's Index tested by the spatial correlation was used to analyze the general agglomeration distribution of rural food safty consumption,Willingness and behavior. Then authors further used the local Moran's autocorrelation index to analyze and judge relevant agglomeration area. Finally, inconsistency in agglomeration of consumers' attitude, willingness, and behavior verified the existence of difference in rural consumers' food safety consuming attitude and behavior. The research on the difference status and its influential factors showed that: first, currently, China's rural consumers had a comparatively high level food safety consuming attitude; second, difference exists in consuming attitude, willingness, and behavior; third, the main influential factors resulting in the difference include subjective normative role, perceived behavioral control, rural consumers' inherent consuming habits, backward food safety consumption infrastructure, insufficient government regulatory certification efforts, and shortage of related policies and systems on food safety. In the end, the paper put forward suggestions such as reinforcing reports and publicity of food safety, developing more scientific technologies, improving rural food safety circulation system, and strengthening food inspection, etc.关键词
消费态度/消费行为/差异分析/影响因素Key words
consumers' attitude/consumers' behavior/difference analysis/influential factor分类
管理科学引用本文复制引用
王建华,王思瑶,山丽杰..农村食品安全消费态度、意愿与行为的差异研究[J].中国人口·资源与环境,2016,26(11):139-149,11.基金项目
国家社科基金重大项目"食品安全风险社会共治研究"(批准号:14ZDA0690) （批准号:14ZDA0690）
江苏高校哲学社会科学优秀创新团队建设项目"中国食品安全风险防控研究"(批准号:2013-011) （批准号:2013-011）
国家自然科学基金面上项目"农业生产者安全生产政策的实验评估及其组合设计:以病死猪无害化处理为例"(批准号:71673115) （批准号:71673115）
国家自然科学基金项目"病死猪流入市场的生猪养殖户行为实验及政策研究" (批准号:71540008). （批准号:71540008）
