中国渔业经济2016，Vol.34Issue(6)：42-49,8.
上海青浦区休闲渔业发展的SWOT分析
Study on regional development of recreational fishery by using SWOT
摘要
Abstract
Based on the adjustment of fishery industry structure, recreational fishery has great development in China. In recent years, many scholars have studied our country recreational fishery. But they haven’t enough focused on recreational fishing in the specific area. Taking Qingpu district’ s leisure fishing industry as the research object,through the SWOT analysis method.On the one hand,Qingpu has rich resources, convenient transportation and other advantages; but the existence of low visibility, facilities imperfect weaknesses; On the other hand, with the support of the policy will promote the development of Qingpu recreational fishery, but also face different forms of leisure fishery in other regions. According to the results of analysis, put forward policy suggestions as follows: On the one hand, recreational fishing operators need to improve facilities and improve service levels, enhance the publicity and promotion of the fishing base, to enhance the visibility of the fishing base, put the village folk customs into the leisure tourism industry; On the other hand, government departments need to further open the recreational fishing bus tourism line ,design the development planning, increase the capital investment, form a joint unit of recreational fishery area.关键词
休闲渔业/SWOT分析/青浦Key words
recreational fishery/SWOT/Qingpu分类
管理科学引用本文复制引用
沈蔚,车斌..上海青浦区休闲渔业发展的SWOT分析[J].中国渔业经济,2016,34(6):42-49,8.基金项目
本文受到上海市教委科研创新项目“基于价值链创新的食品企业竞争力研究”项目资助（项目编号12ZS139）。感谢本文匿名审稿人的宝贵建议，文章作者自负。 （）
