西安石油大学学报（社会科学版）2016，Vol.25Issue(6)：22-27,6.
基于全产业链模式的旅游集团构建探析--以陕西旅游企业为例
Research on the Construction of Tourism Group Based on the Whole Industry Chain-With a Case of Tourism Enterprises in Shaanxi Province
摘要
Abstract
The whole industry chain is the most suitable business mode that large tourism enterprises can gather the relevant business,integrate their resources and maximize the value of the assets.Starting with the discussion about the whole industry chain,the paper analyzes the advantages and applications of the model based on the status of Shaanxi tourism business collectivization.Finally,the strategies to construct and develop the "whole industry chain"of Shaanxi tourism enterprise group are put forward so as to provide some referent basis for the development of tourism enterprise group Shaanxi.关键词
全产业链/旅游集团/区域旅游合作/资产重组/特许经营Key words
the whole industry chain/tourism group/regional tourism cooperation/assets reorganization/franchise分类
管理科学引用本文复制引用
张阳,龚先洁,郑秀娟,陈慧泽..基于全产业链模式的旅游集团构建探析--以陕西旅游企业为例[J].西安石油大学学报（社会科学版）,2016,25(6):22-27,6.基金项目
2015年度陕西省社会科学基金（2015K003）；西安市社科规划基金（14L11）；陕西省旅游局研究课题（SXLYKT2015008）；西安航空学院校级研究课题（14XP12）。 （）
