计算机应用与软件2016，Vol.33Issue(12)：63-66,4.DOI:10.3969/j.issn.1000-386x.2016.12.016
基于模型驱动工程的CJM建模方法的设计和实现
DESIGN AND IMPLEMENTATION OF CJM MODELING METHOD BASED ON MODEL-DRIVEN ENGINEERING TECHNOLOGY
孙文博1
作者信息
- 1. 中国电信股份有限公司上海分公司 上海 200021
- 折叠
摘要
Abstract
Since the service industry is getting more dominated in the world’s economies,there is a growing emphasis in business practice on creating meaningful and memorable customer experiences.In view of this,the customer journey mapping (CJM)modeling method is proposed,which is a customer-oriented method and it is aiming to track and describe all the experiences during the service process.Based on these customers’experience,service provider can improve service quality.Finally,a feasible and efficient method which is based on model-driven engineering (MDE)is proposed to support customer journey mapping,and various CJMmodeling tools are designed and implemented. The experiment results show that using MDE techniques is able to support different modeling methods and shorten the development cycle, having good application value and prospect.关键词
客户体验/Customer/Journey/Mapping 模型驱动工程Key words
Customer experience/Customer journey mapping/Model-driven engineering分类
信息技术与安全科学引用本文复制引用
孙文博..基于模型驱动工程的CJM建模方法的设计和实现[J].计算机应用与软件,2016,33(12):63-66,4.
