林业经济问题2016，Vol.36Issue(6)：513-519,524,8.DOI:10.16832/j.cnki.1005-9709.2016.06.006
基于多群组结构方程模型的市民城市林业支付意愿及行为研究
Study on Urban Forestry Payment Willingness and Behavior of Urban Residents based on Multi Group Structural Equation Model
摘要
Abstract
Based on the theory of planned behavior, the paper adopted the multi group Structural Equa-tion Model ( SEM) with the field survey data of 3 000 households residents within the Fifth Ring Road in Beijing in 2015, analyzed the urban forestry payment willingness and behavior. The research is carried out from three typical regions: residential green areas, city parks, ancient and famous trees. The re-sults of the study indicate that: the subjective norm, the attitude toward the behavior and the perceived behavioral control of residents all have a positive impact on their willingness to pay, wherein the per-ceived behavioral control played the biggest role. Residents’ willingness to pay can promote their pay-ment behavior, but the overall rate is smaller. Based on the above research conclusion, the study put forward the following suggestions: strengthen the public participation in urban forestry propaganda and guidance, deepen their perception, and give full play to the role of the public, build the social atmos-phere of the whole society to support the urban forestry. Perfecting the formulation and implementation of urban forestry policies, together with the improvement of their stability and sustainability. Lay a solid foundation for the development of urban forestry, and improve the functions of it as well.关键词
城市林业/支付意愿/市民认知/多群组结构方程模型Key words
urban forestry/willingness to pay/citizen cognition/structural equation model分类
管理科学引用本文复制引用
赵正,孙博,杨文,温亚利..基于多群组结构方程模型的市民城市林业支付意愿及行为研究[J].林业经济问题,2016,36(6):513-519,524,8.基金项目
北京市园林绿化法治进程和效果监测研究(20150924) （20150924）
