数字图书馆论坛Issue(12)：54-62,9.DOI:10.3772/j.issn.1673-2286.2016.12.009
社会化阅读平台用户持续知识共享意愿研究
Research on the Intention of Social Reading Platform Users Continuous Sharing
摘要
Abstract
Based on the Expectation Confirmation Theory, social cognitive theory, customer perceived value and the factor of platform trust, this paper focuses on the social reading platform users and proposes a theoretical model of the influencing factors in users' continuous sharing on the social reading platform. A case study is also conducted by questionnaire survey and structural equation modeling technology was employed to examine the research model. The result shows that the four dimensions of perceived value are significantly related to the users' satisfaction, especial y the altruistic value. Users' satisfaction and platform trust are the key factors which influence the users' continuous sharing intention. However, we didn't find a significant relationship between self-efficiency and continuous sharing intention. Based on the empirical results, this paper puts forward the corresponding countermeasures and suggestions to improve the users' sharing intention of the social reading platform.关键词
社会化阅读/持续共享意愿/感知价值/平台信任Key words
Social Reading Platform/Continuous Sharing Intention/Perceived Value/Platform Trust分类
社会科学引用本文复制引用
于申..社会化阅读平台用户持续知识共享意愿研究[J].数字图书馆论坛,2016,(12):54-62,9.
