品牌研究Issue(6)：20-24,5.
多学科视角下的企业家口碑的形成机理研究
Entrepreneur's Word of Mouth:Connotation,Formative Mechanism and Research Prospect
摘要
Abstract
Entrepreneurs consist of one part of social elite group whose words and behaviors are focused by the public. By literature review and theoretical analysis,this research defined the concept of entrepreneurs' word of mouth and explicated its connotation. In addition, based on the perspectives of economics, sociology, management and consumers' behavior, this research ana⁃lyzed the formative mechanism of entrepreneurs' word of mouth. Finally,it also discussed the fu⁃ture research of the theory of entrepreneurs' word of mouth.关键词
企业家口碑/企业家行为/形成机理Key words
Entrepreneurs' word of mouth/Entrepreneurs' behaviors/Formative mechanism分类
管理科学引用本文复制引用
袁兵..多学科视角下的企业家口碑的形成机理研究[J].品牌研究,2016,(6):20-24,5.基金项目
国家社科基金项目顾客语言认知视角下的企业家口碑对品牌形象的影响研究 （）
