品牌研究Issue(6)：39-47,9.
我国品牌学术研究的布局与态势--基于三大基金立项项目的考察
The layout and academic research of brand in China's Situation based on three fund projects
摘要
Abstract
"Brand" as the keyword,the fund researchers on the three topics,books and im⁃portant papers related to carding descripted and analyzed the status and development trend of brand research. Through Investigating for the fund and recalling the brand concerned about the hot research, research indicates that brand Study by significant social and environmental im⁃pacts, a typical foreign and localization integration with Chinese Characteristics and Crossover study interdisciplinary brand formed body pluralistic,diverse methods of pattern.关键词
品牌布局/研究态势/品牌学学科/立项课题研究Key words
The Layout of Brand/The Research on Developing Tendency/The Discipline of Brandology/Research Projects分类
管理科学引用本文复制引用
韩红星,覃玲..我国品牌学术研究的布局与态势--基于三大基金立项项目的考察[J].品牌研究,2016,(6):39-47,9.基金项目
广东高校哲学社会科学重点实验室项目“广东省新媒体与品牌传播创新应用重点实验室”研究成果 （）
