品牌研究Issue(6)：48-55,8.
企业品牌价值外部评价方法研究进展及其启示
Literature Review on Brand Valuation Based on the Public View
摘要
Abstract
This paper reviewed the literature both at home and abroad on outside valuation for brand, and listed by the two main subject of scholar team and the third party institution. Comparatively speaking, third party assessment is more mature on the method and has a larger influence in practice. While the scholar team assessment highlight the scientific method and rea⁃sonable models,and is not widely used in practice because of the difficulties in practice. Future research should focus on how to use the research results by scholar team into practice, and im⁃prove the reliability of brand valuation.关键词
品牌价值/评价方法/综述Key words
Brand Value/Evaluate Method/Literature Review分类
管理科学引用本文复制引用
钱明辉,李蔚菱,李祺,马瑞乙..企业品牌价值外部评价方法研究进展及其启示[J].品牌研究,2016,(6):48-55,8.基金项目
本文系中国人民大学科学研究基金（中央高校基本科研业务费专项资金资助）项目“我国品牌景气指数的测算模型及实证研究”（13XNI015）的研究成果 （）
