摘要
Abstract
This paper focuses on ten tendencies and ten phenomena from the view of Hang⁃zhou City Brand Fashion Communication,offers new perspectives on the phenomenon,path,strat⁃egy, vehicle about fashion communication of City Brand Communication. The paper discusses the City Brand Fashion Communication,especially how it could influence the guidance of philosophy as well as construction and structure of culture for city brand. Nowadays people have witnessed the prosperity of economic. In order to construct cognitive landscape and own brand of city,by analyzing the fashion communication of Hangzhou City Brand marketing versions, the paper would investigate how the city culture could achieve philosophy sharing, experience sharing and the guidance of culture through the fashion communication. This paper may points out the new perspective of research and solutions by analyzing City Brand Fashion Communication.关键词
城市品牌/城市形象/时尚传播/趋势/现象Key words
City Brand/City Identity/Fashion Communication/Tendency/Phenomenon分类
管理科学
