品牌研究Issue(6)：89-96,8.
有机农产品区域品牌发展战略研究--基于有机农产品区域品牌模型
Regional Brand Developing Strategy Research of Organic agricultural Product:Based on a Organic agricultural Product Regional Brand model
罗纪宁 1黄萍1
作者信息
- 1. 广东外语外贸大学 商学院，广东 广州 510420
- 折叠
摘要
Abstract
Recently consumers pay more and more attention to organic agriculture product and their consumption frequency is increasing quickly. Many places in China have launched a number of areas of organic agricultural cultivation. However the level of organic product branding is very low. This paper constructed a brand-building model of regional organic agricultural prod⁃uct. Based on the model, this study proposed some strategic suggestions for building Organic agri⁃cultural product regional brand.关键词
有机农产品/区域品牌/品牌模型/发展战略Key words
Organic agricultural product/Regional brand/Brand building/Developing Strategy分类
管理科学引用本文复制引用
罗纪宁,黄萍..有机农产品区域品牌发展战略研究--基于有机农产品区域品牌模型[J].品牌研究,2016,(6):89-96,8.
