设计Issue(8)：120-121,2.
麦当劳和肯德基品牌的本土化设计比较研究
DESIGN STRATEGY RESEARCH ON THE LOCALIZATION OF KFC AND MCDONALD'S BRAND
摘要
Abstract
Based on the localization of McDonald's and KFC's design as the research object, from three aspects of visual propaganda, product design and store design of McDonald's and KFC, by comparative analysis and summary of the cases, references are proposed for the development of China's catering enterprises for better localization.关键词
本土化/平面设计/产品设计/店面设计Key words
Localization/The plane design/Product design/The store design分类
社会科学引用本文复制引用
陈晓环,陈紫薇..麦当劳和肯德基品牌的本土化设计比较研究[J].设计,2016,(8):120-121,2.基金项目
1、国家社会科学基金艺术学项目(13CB118),负责人(陈晓环)2、北京市级大学生科学研究与创业行动计划项目(SJ201502060),负责人(陈晓环)3、2016年度北京市教委科研类专项--科研基地建设-科技创新平台(19005518108),负责人(陈晓环) （13CB118）
