长春大学学报（自然科学版）2017，Vol.27Issue(1)：29-32,4.
基于“互联网＋”战略的直销模式研究
Research on Direct Selling Model Based on“Internet+”Strategy
摘要
Abstract
“Internet+” is one of the important strategies of current economic and social development in China. Direct selling enterprises ought to make full use of the thinking and technology of the Internet to realize the integration of interpersonal network of direct selling and the Internet by means of data support, platform support, social support and service support. This paper, taking the direct selling model under the background of “Internet+” as a research object, specifically analyzes its features, advantages and practical applica-tions to find out the direct selling model adapting to “Internet+” times.关键词
互联网+/直销/直销模式Key words
internet+/direct selling/direct selling model分类
管理科学引用本文复制引用
王力民,沈霜洁..基于“互联网＋”战略的直销模式研究[J].长春大学学报（自然科学版）,2017,27(1):29-32,4.基金项目
吉林省社会科学基金项目(2016B35) （2016B35）
