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Mode Selection Strategy of Dual Distribution Channel Based on Revenue Analysis

QIAN Hui-min ZHOU Li-bing Qu Hong-jian

东华大学学报（英文版）2016，Vol.33Issue(6)：871-877,7.

Mode Selection Strategy of Dual Distribution Channel Based on Revenue Analysis

QIAN Hui-min ¹ZHOU Li-bing ¹Qu Hong-jian²

作者信息

1. School of Management, Shanghai University of Engineering Science, Shanghai 201620, China
2. School of Fashion, Shanghai University of Engineering Science, Shanghai 201620, China
折叠

摘要

关键词

dual distribution channel(DDC)/channel mode/revenue analysis/selection strategy

Key words

dual distribution channel(DDC)/channel mode/revenue analysis/selection strategy

分类

管理科学

引用本文复制引用

QIAN Hui-min,ZHOU Li-bing,Qu Hong-jian..Mode Selection Strategy of Dual Distribution Channel Based on Revenue Analysis[J].东华大学学报（英文版）,2016,33(6):871-877,7.

基金项目

Scientific Research and Innovation Project of Shanghai Municipal Education Commission,China (No.14ZS151) （No.14ZS151）

Humanities and Social Sciences Youth Fund Project of the Ministry of Education,China (No.12YJC630157) （No.12YJC630157）

Technical Innovation Project of Shanghai Textile (Group) Co.,Ltd.,China (No.2013-zx-12) （Group）

东华大学学报（英文版）

ISSN：1672-5220

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