曲阜师范大学学报（自然科学版）2017，Vol.43Issue(1)：81-88,8.DOI:10.3969/j.issn.1001-5337.2017.1.081
基于微博数据分析的西安旅游形象感知研究
A Study of Tourists’Perception of the Tourism Image of Xi’an Based on Micro-blog Data
摘要
Abstract
With the rapid development of tourism and the fierce market competition,the images of the tourism destinations are playing an increasingly important role in attracting potential tourists and enhan-cing the competitiveness of the destinations.This paper intends to make an in-depth analysis of the domes-tic tourists’perception of the tourism image of Xi’an and the influencing factors on it by collecting the mi-cro-blog data published by tourists in Xi’an,using content analysis and ROST,the word frequency analysis software.The research has found that the tourists’perception of the tourism image of Xi’an centers a-round the representative areas,the overall image perception,and the tourists’expression words.In gener-al,the tourists have a good perception of the tourism image of Xi’an.However there are also some negative perceptions,the key influencing factors are the weather,the traffic,and the overcrowding in scenic spots etc.Using micro-blog data to systematically study tourists’perception of tourism image of Xi’an can help the administrative departments to decide on the tourism image of Xi’an clearly,and improve the tourism images.关键词
微博/内容分析法/西安/形象感知Key words
Micro-blog/content analysis/Xi’an/image perception分类
管理科学引用本文复制引用
杨敏,李馨怡..基于微博数据分析的西安旅游形象感知研究[J].曲阜师范大学学报（自然科学版）,2017,43(1):81-88,8.基金项目
国家自然科学基金(41401639) （41401639）
教育部人文社会科学青年基金项目(11YJC790234) （11YJC790234）
国家旅游局旅游业青年专家培养计划课题(TYETP201560) （TYETP201560）
