运筹与管理2016，Vol.25Issue(6)：274-281,8.DOI:10.12005/orms.2016.0230
面对多个企业竞争情形下的低碳产品选择策略
Low-carbon Product Selection Strategy with Multiple Competitive Firms
摘要
Abstract
In the case that consumers are low-carbon preference,we develop a game model consisting of a large enterprise and multiple small enterprises where the large enterprise is a leader and the small enterprises multiple followers.We have established the game model where small enterprises produce common products and large enterprise can choose to produce not only common products,but also low-carbon products.Our study finds that when the small companies are symmetric,greater carbon reduction will lead the large company to produce low-carbon products to obtain higher retail price.In addition,when the large enterprise chooses to produce ordinary products,the small enterprises will have higher sales.Whether the large enterprise chooses to produce low-carbon products or not depends on the number of small enterprises,the acceptance of consumer to the small en-terprises’products,and the carbon emission reduction of low-carbon products.When the small enterprises are asymmetric,with less number of small enterprises,the large enterprise will choose to produce common products. As the number of small enterprises is growing,the large enterprise will choose to produce low carbon products.关键词
低碳偏好/企业竞争/低碳产品/产品选择Key words
carbon preferences/enterprise competition/low carbon products/product selection分类
管理科学引用本文复制引用
聂佳佳,林晴..面对多个企业竞争情形下的低碳产品选择策略[J].运筹与管理,2016,25(6):274-281,8.基金项目
国家自然科学基金资助项目（71101120，71440016）；四川省软科学研究计划资助项目（2015ZR0217）；中央高校基本科研业务费专项资金资助 （）
