重庆大学学报（社会科学版）2017，Vol.23Issue(1)：17-25,9.DOI:10.11835/j.issn.1008-5831.2017.01.002
基于扎根理论的游客环保行为影响因素研究
Research on the affecting factors of tourist environmental protection behavior based on grounded theory
摘要
Abstract
Tourists environmental protection behavior has great influence on the destination environment.It has been the major task which need to be efficiently resolved to find the key influencing factors,and turn the tourists environmental concepts into the conscious behavior choice.Based on qualitative research method of grounded theory,this paper makes open coding,axial coding and selective coding of depth interview material in order to build the theoretical model of the influencing factors of tourists environmental protection behavior.The result shows that tourists biography characteristics,tourists psychological factors,tourists emotional factors to the scenic area,tourists habits factors,social factors,and situational factors have significant influence on tourists environmental protection behavior."Practice thrift at home but be amply provided while traveling" is the paradox of thrift in Chinese traditional culture,is found to affect tourists environmental behavior.The theoretical models not only are the extension of the planned behavior theory and the responsible environmental behavior theory,but also confirm the interpersonal behavior theory.关键词
环保行为/扎根理论/人际行为理论/游客Key words
environmental behavior/grounded theory/interpersonal behavior theory/tourist分类
管理科学引用本文复制引用
姚丽芬,龙如银..基于扎根理论的游客环保行为影响因素研究[J].重庆大学学报（社会科学版）,2017,23(1):17-25,9.基金项目
国家自然科学基金项目"城市居民节能行为影响因素及引导政策研究——以中国东部城市为例"(71273258) （71273258）
河北省高校人文社会科学重点研究基地河北经贸大学现代商贸服务业研究中心资助项目 （）
