农业现代化研究2017，Vol.38Issue(1)：89-95,7.DOI:10.13872/j.1000-0275.2016.0134
茶叶主产区订单农业有效性及契约稳定性研究 --以西南地区茶叶生产为例
The effectiveness and stability of contract farming in main tea production areas：A case study of tea production in Southwest China
摘要
Abstract
Contract farming is an important way to promote agricultural integration and industrialization in China. However, the results vary and the high default rate and poor stability prevails in practice. Based on the data of 2 504 tea farmers in the main tea production counties in Southwest China, and applying on the Psychological Contract Theory, this paper conducted an empirical study on the effectiveness and stability of contract farming analyzed its inlfuencing factors. Results show that, although participation rate of contract farming is low, only 33.79%, all contract farming forms can effectively inlfuence farmers’ income, technology and service adoption. When comparing the impact levels, production contract form is better than the sales contract form. The stronger perception to high relative income, technology and service availability, transaction fairness, satisfaction level and risk-sharing relationship the farmers have, the stronger friendship the trading partners will make, and the higher possibility the agreement fulifllment will make. In terms of contract performing, tea farmers are rational and only when the contract doesn’t hurt their interest, can relationship investment for contract fulifllment effectively work. To promote contract farming development and guarantee the contract to be fuliflled effectively, this paper suggests that tea processing enterprises should strengthen the beneifcial cooperation with tea farmers in the production contract form and promote modern tea production technologies and services to improve economic beneift of tea industry. In addition, tea processing enterprises should also improve communication with tea farmers and intensify mutual interest relationship to raise farmers’ effective awareness to trade fairness and satisfaction.关键词
订单农业/茶叶/有效性/稳定性/农户Key words
contract farming/tea/contract farming effectiveness/contract stability/farmers分类
管理科学引用本文复制引用
姚文,祁春节..茶叶主产区订单农业有效性及契约稳定性研究 --以西南地区茶叶生产为例[J].农业现代化研究,2017,38(1):89-95,7.基金项目
国家社会科学基金项目（16BJY136）；中央高校基本科研业务费专项资金项目（SWU1309417）；西南大学荣昌校区企业管理培育学科基金（RCQG207001）。@@@@National Social Science Foundation of China (16BJY136) （16BJY136）
Fundamental Research Funds for the Central Universities (SWU1309417) （SWU1309417）
Southwestern University Rongchang Campus Enterprise Management Training Discipline Fund (RCQG207001) （RCQG207001）
