情报杂志2017，Vol.36Issue(1)：167-172,6.DOI:10.3969/j.issn.1002-1965.2017.01.029
社会交互对社会化商务用户行为作用机理研究
The Effect of Social Interaction on Social Commerce User Behaviour
摘要
Abstract
Purpose/Significance] Compared to traditional e-commerce, social commerce is characterized by complex social relationship networks built on users’ frequent social interactions, which affect their behavior. Thus, it is necessary to examine the effect of social inter-action on social commerce user behaviour. This will help enterprises adopt effective measures to facilitate social interaction and user behav-iour. [ Method/process] This study analyzes the effect of social interaction, which includes human-human interaction and human-ma-chine interaction, on social commerce user behavior. It collects 349 valid samples and conducts data analysis with LISREL. [ Result/Con-clusion] The results show that human-human interaction has a significant effect on user trust in community members, and human-machine interaction has an obvious effect on trust in community. In addition, trust in community members affects trust in community through trust transference. Both factors have significant effects on social purchase intention and social sharing intention.关键词
社会交互/社会化商务/用户行为/信任转移/信息交互/情感交互Key words
Social interaction/social commerce/user behavior/trust transference/informational interaction/emotional interaction分类
管理科学引用本文复制引用
方文侃,周涛..社会交互对社会化商务用户行为作用机理研究[J].情报杂志,2017,36(1):167-172,6.基金项目
国家自然科学基金项目“隐私关注对用户采纳移动位置服务( LBS)的作用研究”(编号:71371004)；浙江省哲学社会科学规划项目“电子商务驱动浙江企业需求响应能力提升机理研究”(编号:17NDJC051YB)研究成果之一。 （ LBS）
