安徽农业科学Issue(2)：262-265,4.
葡萄酒消费者行为影响因素研究综述
Literature Review of the Influencing Factors of Wine Consumer Behavior
摘要
Abstract
Influencing factors of wine consumer behavior at home and abroad were researched based on the personal characteristics,wine cognitive level,consumer motivation,products characteristics,reference group,traditional culture,life style,product involvement level and so on.Research direction of wine consumer behavior in China was pointed out.Research results showed that the studies on influencing factors of wine consumer behavior in China were focused on university students and young adult consumers in a given area or city,and few researches were found on other consumer groups and the comparison between different regional markets.There are more descriptive studies than multi-fac tor model system studies.In the future,Chinese researchers should introduce Chinese traditional culture and Chinese wine culture into wine consumer behavior study,and carry out panel research to explore the dynamic changing process of Chinese wine consumers and to grasp the in ner regularity of their behavior change.关键词
葡萄酒/消费者行为/影响因素Key words
Wine/Consumer behavior/Influencing factors分类
农业科技引用本文复制引用
李甲贵,王亚宾,杨和财,李换梅..葡萄酒消费者行为影响因素研究综述[J].安徽农业科学,2016,(2):262-265,4.基金项目
西北农林科技大学基本科研业务费科技创新专项(2452015211) （2452015211）
西北农林科技大学博士科研启动基金项目(2014BSJJ069) （2014BSJJ069）
西北农林科技大学基本科研业务费人文社科项目(2014RWYB26). （2014RWYB26）
