安徽农业科学2017，Vol.45Issue(5)：218-222,255,6.
价格认知对不同类型农民消费者购买意愿的影响机理——基于辽宁省调查数据的分析
Mechanism of Price Cognition Influencing on Purchase Intention of Different Types of Farmers——Based on the Analysis of Survey Data in Liaoning Province
摘要
Abstract
In this paper,farmers are divided into three categories:full-time farmers far from the city,part-time farmers near the city and farmers live in the city.Farmers' price cognition model was formed by adding perceived price and past purchase behavior into Fishbein's model of reasoned action,from the perspective of psychological cognition,the effects of price recognition on purchase intention among different kinds of farmers were analyzed though structural equation modeling.The results showed that:① Subjective norm,individual attitude and past purchase behavior have positive and direct impact on customer purchase intention,of which past purchase behavior play the most significant role;the effects of subjective norm and individual attitude on purchase intention were different among those three kind of farmers.② Subjective norm also has indirect impact on purchase intention.③ Price cognition has indirect positive effects on purchase intention by affecting individual attitude,subjective norm,as well as both individual attitude and subjective norm among samples of full-time farmers far from the city,parttime farmers near the city and farmers live in the city respectively.关键词
合理行为模型/价格认知/过去的购买行为/购买意愿/农民Key words
Fishbein's model of reasoned action/Price cognition/Past purchase behavior/Purchase intention/Farmers分类
农业科技引用本文复制引用
李宝库,高玉平,吴正祥..价格认知对不同类型农民消费者购买意愿的影响机理——基于辽宁省调查数据的分析[J].安徽农业科学,2017,45(5):218-222,255,6.基金项目
国家自然科学基金资助项目(71172218) （71172218）
高等学校博士学科点专项科研基金资助项目(20122121110005). （20122121110005）
