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基于心流理论的移动支付用户持续使用意愿研究--以Apple Pay用户为例

周媚

管理观察Issue(2):91-94,4.
管理观察Issue(2):91-94,4.

基于心流理论的移动支付用户持续使用意愿研究--以Apple Pay用户为例

An empirical study of influencing factors of the users’ intention based on flow experience:A case study of Apple pay user

周媚1

作者信息

  • 1. 湖南工业大学商学院,湖南 株洲 412008
  • 折叠

摘要

Abstract

With the rapid development of Smart Device,the industry of mobile payment booming, Users are mobile payment experience which will affect the users’ continuance intention, and the flow experience theory is widely regarded as an important part of the user experience theory. In this paper, we make 3 hypothesis factors which is perceptual synchronization, perceived control and concentration based on flow experience,and proposed an users’ continuance intention research model. Through the questionnaire survey we collected the data, and use AMOS17.0 and SPSS20.0 software to analysis and calculate. Studies show that perceptual synchronization and perceived control have a significant effect on users’continuance intention, concentration have no significant effect on users’continuance intention.Based on the discussions we put forward some decision and reference for mobile payment service supplier.

关键词

心流体验/移动支付/用户持续使用意愿/结构方程

Key words

flow experience/mobile payments/users’/continuance intention/structural equation

分类

管理科学

引用本文复制引用

周媚..基于心流理论的移动支付用户持续使用意愿研究--以Apple Pay用户为例[J].管理观察,2017,(2):91-94,4.

管理观察

OACHSSCD

1674-2877

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