护理学报2017，Vol.24Issue(4)：15-17,3.DOI:10.16460/j.issn1008-9969.2017.04.015
我国月子会所发展的SWOT分析
SWOT Analysis of Development of Confinement Center
摘要
Abstract
In recent years,with the influence of the two-child policy, the improvement of national living standard, and the changes in consumption concept, the demand for maternal and child care services is increasing ,and there is a growing tendency of flourishing among confinement center industry. This paper analyzes the development of confinement center combining the strengths ,weaknesses, opportunities and threats (SWOT). Both strengths and weaknesses remain with the development of confinement center and external opportunities and threats coexist. After the comprehensive assessment of these factors, we should rely on the strengths, overcome the weaknesses, take the opportunities and avoid risks for the long-term development of confinement center.关键词
月子中心/母婴护理中心/产后母婴康复机构/SWOT分析Key words
confinement center/mother and child care center/postpartum maternal and infant center/SWOT analysis分类
社会科学引用本文复制引用
王盼盼,杨瑞贞,张洪美..我国月子会所发展的SWOT分析[J].护理学报,2017,24(4):15-17,3.基金项目
青岛滨海学院校级人文社会科学研究项目(2016R02) （2016R02）
