上海管理科学2017，Vol.39Issue(1)：16-19,4.
技术异质性视角下平台定价策略研究
Research on the Pricing Strategy of Bilateral Platform from the Perspective of Technology Heterogeneous
摘要
Abstract
By introducing the platform technology into the two-sided market pricing model, this paper studies the influence of the differences in the level of technology platform on the pricing, market share and profit of monopoly platform and competitive platform. The results show that: raising the technical level of monopoly platform will improve the pricing and profit, but the market share unchanged; The higher the level of platform technology, the higher the price; with the platform technology gap narrowed, pricing and profit of low-tech platform improves, but still significantly lower than the high-tech platform. At last, the suggestions are given and the case of the operating system and the search engine is described.关键词
双边市场/平台技术/定价策略/竞争均衡Key words
two-sided market/platform technology/pricing strategy/competitive equilibrium分类
管理科学引用本文复制引用
王一粟,陈宏民..技术异质性视角下平台定价策略研究[J].上海管理科学,2017,39(1):16-19,4.基金项目
国家自然科学基金项目"平台型企业的商业模式研究"(71472121) （71472121）
国家社科基金重大项目"信息网络技术对市场决定资源配置的影响与对策研究"(14ZDB137). （14ZDB137）
