上海管理科学2017，Vol.39Issue(1)：25-29,5.
基于EOQ库存模型的线上零售商产品定价研究
Research on online retailers' product pricing based on EOQ inventory mode
摘要
Abstract
With the considering of inventory cost and horizontally differentiated products, in this paper, we study the product-pricing problem for online retailers and establish the retailer's profit function by using MNL model depicting the choice behavior of consumers. We prove the existence of the most optimal price and focus on the impacts of number of product categories and product delivery speed for optimal price and retailers' profit. In terms of parameters sensitivity analysis, we theoretically and numerically discuss the effects of various parameters on retailers' profit and optimal price.关键词
零售商/MNL模型/线上购物/产品定价/库存成本Key words
online retailers/MNL model/online shopping/product pricing/inventory cost分类
管理科学引用本文复制引用
朱松,邵晓峰..基于EOQ库存模型的线上零售商产品定价研究[J].上海管理科学,2017,39(1):25-29,5.基金项目
国家自然科学基金项目"基于客户选择模型的产品差异化策略与组合决策研究"(编号:71372106). （编号:71372106）
