上海管理科学2017，Vol.39Issue(1)：30-35,6.
作物木艺手工体验店服务流程与营销策略优化
Research on the Optimization of Service Process and Marketing Strategy of Zowoo
摘要
Abstract
With the improvement of living standards, people's awareness of consumption is also changing. More and more people like "DIY" as an entertainment. In this context, two partners founded Zowoo, a brand of creative handicraft experience. The founders of Zowoo want to optimize the service process and marketing strategy so as to build chain business, to expand the brand influence and further to occupy the market. In this paper, we explore how Zowoo should improve its service process and optimize its marketing strategy to respond to market challenges and achieve future short-term and long-term goals.关键词
创意手工体验/服务流程/营销策略Key words
creative handicraft experience/service process/marketing strategy分类
管理科学引用本文复制引用
朱昱,江峰,葛海飞,韩玉兰..作物木艺手工体验店服务流程与营销策略优化[J].上海管理科学,2017,39(1):30-35,6.基金项目
上海财经大学"工商管理硕士整合实践项目"研究课题的团队共同研究成果. （）
