上海管理科学2017，Vol.39Issue(1)：42-48,7.
在线旅游平台服务质量评价及其提升策略研究
Research on service quality evaluation and promotion strategy of online travel platform
摘要
Abstract
Recently, online travel platform has become a kind of new format, however, there are also some problems, such as simplex business model, low service level,etc. Focus-ing on the problem ,according to the requirements of the devel-opment trend of online travel platform and personalized needs of customers, this paper has consummated the service quality evaluation index of online travel platform, so as to provide the scientific basis for the management of online travel company. At the end, based on the research results, this paper puts for-ward the corresponding strategies to improve the service qual-ity of online travel platforms,so as to emphasize the essential role of online travel in the health and sustainable development of tourism industry in our country.关键词
在线旅游平台/服务质量评价/提升策略Key words
online travel platform/service quality evalu-ation/promotion strategy分类
管理科学引用本文复制引用
李婧宁,武邦涛..在线旅游平台服务质量评价及其提升策略研究[J].上海管理科学,2017,39(1):42-48,7.基金项目
"我国旅游业创新能力培育与发展研究"(10BJY089). （10BJY089）
