上海管理科学2017，Vol.39Issue(1)：97-103,7.
打破节能家电中能效标签在中国的窘境——标注社会规范信息有效性探究
Research on the Effectiveness of Social Norm Information of Energy Efficiency Label of Energy- Efficient Appliances in China
摘要
Abstract
How to design Energy label to increase the effectiveness of Energy label has attracted great attention right now. However, the effectiveness of Energy label has been suspected, especially in China. Using social norm theory, the present research examines whether in China displaying social norm information increases label effectiveness. In Study 1, we find that compared to energy labels that display physical or expert information, energy labels that display social norm information are more efficient. We also show that social norm information increases perception of social norms in the adoption of energy labels and thus increases label efficiency. In Study 2, we demonstrate that achievement-based positive media information dilutes the social norm effect found in Study 1, because consumers have lower trust on such information.关键词
能效标签/社会规范/媒体信息/感知的社会规范Key words
energy label/social norm/media infor-mation/perceived social norm分类
管理科学引用本文复制引用
余之宁,王丽丽,周丹萍..打破节能家电中能效标签在中国的窘境——标注社会规范信息有效性探究[J].上海管理科学,2017,39(1):97-103,7.基金项目
文章获得第二作者的国家自然基金项目(71202158 （）
71572179)及中央高校基本科研业务费专项资金资助. （）
