土木工程与管理学报2017，Vol.34Issue(1)：79-87,9.
整合房地产CRM数据实现实测实量体系优化
Optimizing Actual Measurement System by Integration of CRM System Data of Real Estate
陈宇宁1
作者信息
- 1. 中国金茂控股集团有限公司,广东 广州 511455
- 折叠
摘要
Abstract
Nowadays, both Customer Relationship Management( CRM) System and Actual Measurement System are new management systems for real estate enterprises. But most real estate enterprises only use these two systems solely. It is practically meaningful to do some research on how to integrate CRM system data of real estate and actual measurement data in order to make good use of its advantage and to realize partial optimization of actual measurement system and to maximize its role. This research investigated how to find out the weaknesses of construction quality by analyzing and comparing between the data of CRM System and actual measurement system through Pareto Law. It also investigated how to sort out each indicator from analysis result to acquire the weight of each indicator by using Analytic Hierarchy Process( AHP) , and how to estimate the risk of each inspection items from actual measurement system for construction quality by using risk analysis theory to optimize actual measurement system on the basis of the assessment outcome. As a result, the administrative staff is able to enhance management and improve technology pertinently in engineering management and control process by means of optimized actual measurement system in order to improve construction quality and customer experience in a more effective way, and to achieve the maximum benefit in the case of limited input costs and resources.关键词
CRM系统/实测实量/层次分析法/优化/工程质量/客户体验Key words
customer relationship management( CRM) system/actual measurement/analytic hierarchy process( AHP)/optimize/construction quality/customer experience分类
建筑与水利引用本文复制引用
陈宇宁..整合房地产CRM数据实现实测实量体系优化[J].土木工程与管理学报,2017,34(1):79-87,9.
