运筹与管理2017，Vol.26Issue(2)：158-164,7.DOI:10.12005/orms.2017.0046
基于多任务委托代理模型的导游激励问题研究
Study on Tour Guides' Incentive Problems in Tourism ManagementBased on Multi-Task Principal-Agent Model
摘要
Abstract
Using the multi-task principal-agent model, we analyze the tour guides' incentive contracts in two conditions.The paper finds that under incentive compatibility condition, when tip and kickback bring direct income to travel agency, the incentive contract of earning tips is critical.In other words, the incentive for tour guide will be positive only when the tour guide's performance of tour guiding service satisfies the critical incentive conditions.Otherwise, it will be negative.The incentive contract of getting kickbacks is positively correlated with the tour guide's performance of getting kickbacks.Under incentive compatibility condition, when tip and kickback do not bring direct income to travel agency, the efforts of tour guide on getting tips and kickbacks depend on the incentive rewards and the incentive contract is not correlated with the income of getting tips and kickbacks.关键词
旅游管理/导游人员激励/多任务委托代理模型Key words
tourism management/tour guide incentive/multi-task principal-agent model分类
管理科学引用本文复制引用
李大伟,张江华..基于多任务委托代理模型的导游激励问题研究[J].运筹与管理,2017,26(2):158-164,7.基金项目
国家自然科学基金资助项目(71201093) （71201093）
山东大学自主创新基金(IFYT12031) （IFYT12031）
