中国药房2017，Vol.28Issue(7)：998-1002,5.DOI:10.6039/j.issn.1001-0408.2017.07.38
我院"六院药师"微信平台的初步建立与实践
Initial Establishment and Practice of"Pharmacists in Sixth Hospital"Wechat Platform in Our Hospital
摘要
Abstract
OBJECTIVE:To provide references for constructing the Wechat platform in the pharmacy department of hospital. METHODS:Questionnaire related to function positioning and content setting was designed to investigate the users'potential de-mands to further establish framework specification. The data in"pharmacists in sixth hospital"Wechat platform in our hospital from Oct. 2015 to Oct. 2016 was analyzed,and suggestions were put forward. RESULTS & CONCLUSIONS:Totally 21 questions in the questionnaire were sent out for physicians,pharmacists,patients and other groups. 100 questionnaires were sent out,98 were effectively received. According to the questionnaires,98.98% users thought it was quite necessary to construct the Wechat platform in pharmacy department in a hospital;the major potential users were the patients,accounting for 70.41%;85.71% users aimed to obtain supply,prices,specifications and extra information of drugs by Wechat platform;69.39% users held the ideas that the We-chat platform in pharmacy department should provide easy to understand and concise explanations about rational drug use for pa-tients,such as usage and dosage of drugs,storage and medication contraindications,etc. By combining with the questionnaire re-sults,the pharmacists positioned the functions and set the contents of"pharmacists in sixth hospital"Wechat platform,even devel-oped. After one year of development,platform cumulative subscribers had reached 1242. It totally published 149 articles about popular science of pharmacy,served 1200 visitors and read by 800 visitors in each article. The high-quality popular science of pharmacy in"pharmacists in sixth hospital"had provided articles for"Dayi xiaohu""Shanghai pharmaceutical news""Science Chi-na"and other Wechat platform at the same time,and reproduced in people,Toutiao and other media platform. Adopting clearer po-sitioning,improving orderly management,adapting to the patients'needs,finding the appropriate way,building brand effect,in-teractively pushing and other measures can improve the pharmaceutical care quality of Wechat platform. Chronic disease manage-ment,pharmacist for special disease and community coverage will be useful to try in the further work.关键词
微信平台/药学服务/信息服务Key words
Wechat platform/Pharmaceutical care/Infor-mation service分类
医药卫生引用本文复制引用
肖秘苏,张剑萍,郭澄,赵赟,杨全军,陈茜茜,姜旻,张东梅..我院"六院药师"微信平台的初步建立与实践[J].中国药房,2017,28(7):998-1002,5.基金项目
上海市临床药学重点专科建设项目 （）
