工业工程2017，Vol.20Issue(1)：36-43,58,9.DOI:10.3969/j.issn.1007-7375.e16-1111
非对称生产成本变动信息下零售商双渠道的最优契约设计
The Optimal Contract Design with Asymmetric Production Cost Disruption Information in a Dual-channel Model of Retailer
摘要
Abstract
To investigate the impact of the asymmetric production cost disruption information on the retailer dual-channel supply chain contract, in which the retailer plays the main role in supply chain, the optimal channel strategy under the three situations of no production cost disruption, production cost disruption under the symmetric information and asymmetric information are considered respectively. Based on the consumer choice theory and the principal-agent theory, the influence of cost disruption on supply chain performance under the asymmetric information is analyzed using KKT (Karush-Kuhn-Tucker) condition. It is suggested that the original supply chain strategy is still the optimal choice under certain conditions. In addition, the information privacy of production cost disruption not always brings the loss of the profit of the entire supply chain.关键词
零售商双渠道模型/消费者选择理论/生产成本变动/非对称信息/委托代理理论/契约设计Key words
dual-channel model of retailer/consumer choice theory/production cost disruption/asymmetric information/principal-agent theory/contract design分类
管理科学引用本文复制引用
刘婷婷,徐庆..非对称生产成本变动信息下零售商双渠道的最优契约设计[J].工业工程,2017,20(1):36-43,58,9.基金项目
国家自然科学基金资助项目(71471112) （71471112）
