计算机与数字工程2017，Vol.45Issue(1)：168-171,191,5.DOI:10.3969/j.issn.1672-9722.2017.01.037
基于多维数据分析的民航旅客价值计算
Civil Aviation Customer Value Calculation Based on Multi-Dimension Data Analysis
摘要
Abstract
The elite customers who have high-value and contribute more revenues to the airlines have much more importance to the airlines.Enhancing the ability of customer insight,analysis and promoting the ability of customer marketing and servicing are the significants subject of civil aviation industry,In this paper,the key technology of data extraction transformation loading,online analytical process and multi-dimension data analysis are introduced,after that,the overall architecture of the civil aviation customer value calculation based on multi-dimension data analysis is presented and the technological process of the customer data processing,the build-up of the customer value model and the customer value algorithm are elaborated.The experimental results indicates that setting up the multi-dimension customer value model and the customer value algorithm provides a convenient and feasible method for the recognition of high-value customers and for the dynamic calculation of customer value,has an important guiding significance for application.关键词
多维度数据分析/ETL/OLAP/数据模型/价值算法Key words
multi-dimension data analysis/ETL/OLAP/data model/value algorithm分类
信息技术与安全科学引用本文复制引用
党悦,曹卫东,王硕..基于多维数据分析的民航旅客价值计算[J].计算机与数字工程,2017,45(1):168-171,191,5.基金项目
民航局重大专项(编号:MHRD20150107) （编号:MHRD20150107）
中国民航大学天津市智能信号与图像处理重点实验室开放基金(编号:2015ASP02)资助. （编号:2015ASP02）
