标准科学Issue(1)：79-82,86,5.DOI:10.3969/j.issn.1674-5698.2017.01.020
旅游服务质量信用评价基本指标体系研究
Study on the Basic Index System of Tourism Service Quality Credit Evaluation
摘要
Abstract
As the problems of poor service quality and credit loss frequently occur in tourism enterprises, it is of great importance to building up the index system of service quality credit evaluation. Taking tourism enterprises as the object, the paper proposes the methods to establish the basic index system for service quality credit evaluation. The index system sets up 4 first-grade indexes in three dimensions of desire, ability and results and 17 second-grade indexes in total, and determines the weight value of various indexes by using the Analytical Hierarchy Process (AHP), which can provide some references to classify and assess enterprises service quality credit.关键词
服务质量信用/信用评价/指标体系/层次分析法Key words
service quality credit/credit evaluation/index system/AHP引用本文复制引用
姜烛,刘力真..旅游服务质量信用评价基本指标体系研究[J].标准科学,2017,(1):79-82,86,5.基金项目
本文受国家质检总局科技计划项目"旅游服务质量信用评价体系建立与实证研究"(项目编号:2014QK129)和陕西省软科学研究计划项目"旅游服务质量信用评价体系建立与实证研究"(项目编号:2015KRM036)资助. （项目编号:2014QK129）
