标准科学Issue(4)：71-76,6.DOI:10.3969/j.issn.1674-5698.2017.04.013
缺陷汽车召回制度对消费者购买意愿的影响研究
Research on the Effects of Auto Recall System on Consumers Purchase Intention
摘要
Abstract
According to the theories about auto recall and consumer psychology, the conceptual model of the effects of auto recall system on consumers purchase intention is constructed. Taking 378 effective questionnaires as the research sample, the paper studies the effects of auto recall system on consumers purchase intention and the results show that the auto recall system has a positive impact on improving the consumer purchase intention and product supply level. Administrative supervision of auto recall has significant influence on protecting consumers' rights and interests. The recall strategy of automobile enterprises is more closely to the technical regulations for auto recall system. The more active automobile enterprises develop the recall strategy, the more conducive to boost consumer confidence.关键词
汽车召回制度/消费者购买意愿/影响Key words
auto recall system/consumers purchase intention/effect引用本文复制引用
冯永琴,曾凌云,尹彦,张晓瑞..缺陷汽车召回制度对消费者购买意愿的影响研究[J].标准科学,2017,(4):71-76,6.基金项目
本文受中国标准化研究院院长基金项目"基于缺陷产品风险评估的消费预警模型研究"(项目编号:282016Y-4701)资助. （项目编号:282016Y-4701）
