运筹与管理2017，Vol.26Issue(3)：72-77,6.DOI:10.12005/orms.2017.0059
基于双重参照点的电子中介买卖双边匹配决策方法研究
A Buy-sell Two-sided Matching Decision-making Method for the E-Brokerage Based on Double Reference Points
摘要
Abstract
To solve the buy-sell two-sided matching decision-making problem for E-Brokerage,this paper constructs a transaction model influenced by double reference points based on the cumulative prospect theory.And it obtains the optimal prices and the corresponding comprehensive satisfaction degrees of each possible combination of buyer and seller.Then according to the developing phases and the variation of low and peak seasons,this paper constructs three buy-sell two-sided matching models:the profit-oriented model,the customer-oriented model and the trade-off model.At last,a numerical example is given to illustrate the feasibility and effectiveness of the proposed method.关键词
双边匹配/累积前景理论/双重参照点/匹配模型Key words
two-sided matching/cumulative prospect theory/double reference points/matching models分类
管理科学引用本文复制引用
刘学鹏,刘亮,齐二石..基于双重参照点的电子中介买卖双边匹配决策方法研究[J].运筹与管理,2017,26(3):72-77,6.基金项目
天津市哲学社会科学研究规划项目(TJGL16-019) （TJGL16-019）
