中国烟草学报2016，Vol.22Issue(6)：121-125,5.DOI:10.16472/j.chinatobacco.2015.492
市场取向现代卷烟营销体系的基础、框架及初步实践
Basis, framework and preliminary practice of market-oriented modern cigarette marketing system
郭兴堃 1李健 2张辉 3董秉坤3
作者信息
- 1. 湖南农业大学经济学院,湖南长沙农大路1号410128
- 2. 湖南省烟草公司,湖南长沙芙蓉南路628号410004
- 3. 中国卷烟销售公司,北京市西城区广安门外大街9号100055
- 折叠
摘要
Abstract
In order to study the development and variety of cigarette marketing system after market-oriented reform,this paper summarized the basis,framework and principles of the system by taking the preliminary practice of Hunan Provincial Tobacco Company as an example.Five policy recommendations were thus put forward.关键词
卷烟/营销/体系/基础/框架/实践Key words
tobacco/marketing/system/basis/framework/practice引用本文复制引用
郭兴堃,李健,张辉,董秉坤..市场取向现代卷烟营销体系的基础、框架及初步实践[J].中国烟草学报,2016,22(6):121-125,5.
