河北工业科技2017，Vol.34Issue(2)：89-95,7.DOI:10.7535/hbgykj.2017yx02003
企业电子商务集群模式与销售绩效的促进关系——以台州企业为例
Relationship between E-business cluster model and sales promotion in enterprises:Taking enterprises of Taizhou as samples
摘要
Abstract
In order to find out the relationship between the agglomeration models and sales performance.Through investigation and analysis,the current e-commerce enterprise cluster development agglomeration pattern,is divided into different modes,including the third party e-commerce platform,e-commerce industry association,e-commerce industrial park,regional e-commerce website brand,and self-built web-site,etc..Taking agglomeration mode as factor,sales as performance objectives,index structural model of performance analysis is built.Taking the survey data from 110 enterprises of Taizhou as samples,using AMOS structure model analysis software,the sample data are processed in regression analysis.The results show that third party e-commerce platform,regional brands,industry associations,and industrial park promote sales positi-vely,with successive weak influence degree.The impact of self built website on sales has little effect.The result provides a reference for the optionization of enterprise e-commerce cluster model and for proanoting sales preformance.关键词
经营管理/电子商务/AMOS/集群模式/销售绩效/回归分析Key words
operating management/E-commerce/AMOS/cluster model/sales performance/regression analysis分类
管理科学引用本文复制引用
李文华,陈盈..企业电子商务集群模式与销售绩效的促进关系——以台州企业为例[J].河北工业科技,2017,34(2):89-95,7.基金项目
浙江省2015年度软科学研究计划项目(2015C35049) （2015C35049）
台州市哲学社会科学规划项目(14GHB04) （14GHB04）
台州学院校立项目(2016QN004) （2016QN004）
