哈尔滨商业大学学报（自然科学版）2017，Vol.33Issue(2)：246-250,256,6.
双渠道闭环供应链博弈模型的动态定价研究
Dynamic pricing strategies for double closed-loop supplychain game model
马小林 1马帅宝 2郭玉杰3
作者信息
- 1. 天津工业大学 理学院,天津300387
- 2. 河南理工大学,河南 焦作 454000
- 3. 洛阳双瑞橡塑科技有限公司,河南 洛阳 471000
- 折叠
摘要
Abstract
A pricing model for closed loop supply chain composed of one manufacturer and one retailer has been established.The effects of reference price on the system decision-making were investigated.The effects of channel parameters and reference price coefficients on the price decision-making in static game model were also studied by numerical simulation method. The complex dynamic behaviors of the dynamic model were analyzed using the stable domain figure, bifurcation diagram and the maximum Lyapunov exponent diagram. The results showed that the manufacturer's profits decreasedas the reference price, while the retailer made more profit instead. The manufacturer and retailer can obtain the same profit when the channel parameters θ=0.97.关键词
参考价格/双渠道/闭环供应链/博弈/混沌Key words
reference price/dual-channel/closed loop supply chain/game/chaos.分类
管理科学引用本文复制引用
马小林,马帅宝,郭玉杰..双渠道闭环供应链博弈模型的动态定价研究[J].哈尔滨商业大学学报（自然科学版）,2017,33(2):246-250,256,6.
