中医药导报2017，Vol.23Issue(6)：4-7,4.
小议中医药短期涉外培训中的锚定效应
Study On the Anchoring Effect in Short-term Traditional Chinese Medicine Training
摘要
Abstract
Objective:Short-term TCM training's model and mechanism has been important relying on the developing of education outreach of TCM.Xiyuan Hospital of China Academy of Chinese Medical Sciences analyzed the background of the past participants and found the difference between short-term training and diploma program.Methods:Introduce Anchoring Effect to the TCM short-term education system to clarify the high priority anchoring point,and settle down the anchoring point in the system of TCM short-term training.Results:Relativity between courses of program and participants background is the key point of anchoring point,including relativity among academic background,working experience,language ability and etc.Conclusion:To promote knowledge transfer of TCM short-term education program and achieve anchoring of participants,the first information to participants should mainly focused on the problem both concerned,how to build trust,which would promote the TCM short-term training program.关键词
锚定效应/知识粘性/中医药/隐性知识Key words
anchoring effect/knowledge stickiness/traditional Chinese medicine/invisible knowledge分类
医药卫生引用本文复制引用
徐峰,唐旭东..小议中医药短期涉外培训中的锚定效应[J].中医药导报,2017,23(6):4-7,4.基金项目
国家中医药管理局“中法中医药合作委员会中方工作支撑项目”(ZZYZK2013—国合司A—002) （ZZYZK2013—国合司A—002）
